The low ionization potentials make alkali atoms obliging electron donors in industrial reduction chemistry as important, general cocatalysts. Interaction between potassium atoms and nitrogen molecules co-adsorbed on metal surfaces is of interest as a model of catalytic promotion of dissociation of a reluctant precursor, N2, which is considered the rate-limiting step in the Haber-Bosch ammonia synthesis. Although the atomic-scale insight into the co-adsorption of K and N2 on metals is fundamentally important for understanding the alkali promotion chemistry, the high mobility of K atoms, the weak chemisorption of N2, and the extreme pressures and temperatures in the Haber-Bosch process obstruct investigation of their atomic-scale interactions. By scanning tunneling microscopy and density functional theory, we characterize the N2 adsorption, collective interactions, and tunneling electron-induced desorption on K/Ag(111) surface. Our study reveals the fundamental collective interactions of alkali promoters with the N2 feedstock of consequence to heterogeneous catalysis.